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Awards Promote Beauty Contest
The moment Alissa Hsu Lynch spotted five Aveeno products among the winners unveiled at Allure magazine's Best of Beauty awards fete last fall, she emailed her team. "We needed to think about how we could get the news out right away," said Ms. Hsu Lynch, group product director for Aveeno, a Johnson & Johnson brand.
Within weeks, the Aveeno team had designed coupons and in-store displays to feature Allure's "Best of Beauty" seal. Later this year, TV ads for Aveeno also will include the awards. The seal eventually will adorn the packaging of most of Aveeno's winning products, except for its new eczema cream, which already is decorated with an award from the National Eczema Association.
Within weeks, the Aveeno team had designed coupons and in-store displays to feature Allure's "Best of Beauty" seal. Later this year, TV ads for Aveeno also will include the awards. The seal eventually will adorn the packaging of most of Aveeno's winning products, except for its new eczema cream, which already is decorated with an award from the National Eczema Association.