
Here is what Beverly Hills officially says about Persian Palaces: "The mansionization of the city's residential neighborhoods poses a serious danger that such overbuilding will degrade and depreciate the character, image, beauty, and reputation of the city's residential neighborhoods with adverse consequences for the quality of life of all residents. The bulk and mass of such homes, as well as their general appearances, affect the desirability of the immediate area and neighboring areas for residential purposes." Builders and remodelers must adhere to the Residential Style Design Catalogue, a pictographic guide to the city's "architecturally pure residential styles," most of which, the 123-page brochure avers, "were period revival styles, some inspired by lavish film industry sets."
Of course, neither the word Persian nor the word Palace appears anywhere in the city's design grammar. The city planners didn't bother. It was immediately understood that the April 2004 ordinance was aimed at all those mini-mansions on the streets south of Burton Way and north of Wilshire. What other target could there be?
Hamid Gabbay, who is a Beverly Hills architect and sits on the city's Design Review Commission, admits as much, emphatically. He detests Persian Palaces, and here's why: "I came here on December 9, 1978, only a few months before the shah was deposed. I would have thought that the immigrants from Iran would have learned something from the experience there. But they didn't. They build these extravagant houses. They have no sense of humility, or how to live quietly. It's as if exactly the opposite of what you expected happened: They exploded with ostentation."







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