Most of us get spam every day. Some of us get a little, and some of us get a lot, but if you have an email account it is always there. For example, this morning, here's one that came to my inbox:
Spam is incredibly annoying, especially in large quantities. If you have a public e-mail address you can receive hundreds of spam messages for every legitimate message that arrives. Even with good filters, some of the spam makes it through. And filters can sometimes delete messages that you really do want to receive. Spam is free speech run amok.
Where does all of this spam e-mail (also known as "unsolicited commercial e-mail") come from? Why is there so much of it? Is there any way to stop it? In this article, we will answer these questions and many others as we take a dive into the sea of spam. Spam is a huge problem for anyone who gets e-mail. According to Business Week Magazine:

You could easily become a spammer yourself. Let's say that you have a recipe from your grandmother for the best blueberry muffins ever created. A friend suggests that you sell the recipe for $5.
You decide that your friend might be on to something, so you send an e-mail to the 100 people in your personal e-mail address book with the subject line, "These Blueberry Muffins Have Been Described as Heaven -- You Can Have the Recipe for $5!" Your e-mail contains a link to your blueberry muffin Web site. As a result of your 100 e-mails, you get two orders and make $10.
"Wow!" you think, "It cost me nothing to send those 100 e-mails, and I made $10. If I sent 1,000 e-mails I could make $100. If I sent a million e-mails I could make $100,000! I wonder where I could get a million e-mail addresses..."
As it turns out, there are hundreds of companies that will sell you CDs filled with millions of valid e-mail addresses. With Microsoft Word you could easily format those addresses into lines of 100 addresses each, and then cut and paste those lines into the "To:" field of any normal e-mail program. Every time you push the "Send" button, which would be about once every 5 seconds, you would make $10. You would be making something like $700 per hour.
This is the problem with spam. It is incredibly easy for you to send it. It costs you practically nothing to send it. And even with a response rate as low as one sale out of 10,000 e-mails, it can be quite lucrative for you to send it. Therefore, if you don't mind the fact that you are creating e-mail pollution for millions of people, you might decide to send e-mail messages about your grandmother's muffins all day long.
Where does a company get millions of valid e-mail addresses to put on a CD and sell to you? There are a number of primary sources.
The first is newsgroups and chat rooms, especially on big sites like AOL. People (especially first-time users) often use their screen names, or leave their actual e-mail addresses, in newsgroups. Spammers use pieces of software to extract the screen names and e-mail addresses automatically.
The second source for e-mail addresses is the Web itself.
There are tens of millions of Web sites, and spammers can create search engines that spider the Web specifically looking for the telltale "@" sign that indicates an e-mail address. The programs that do the spidering are often called spambots. The third source is sites created specifically to attract e-mail addresses. For example, a spammer creates a site that says, "Win $1 million!!! Just type your e-mail address here!"
In the past, lots of large sites also sold the e-mail addresses of their members. Or the sites created "opt-in" e-mail lists by asking, "Would you like to receive e-mail newsletters from our partners?" If you answered yes, your address was then sold to a spammer.
Probably the most common source of e-mail addresses, however, is a "dictionary" search of the e-mail servers of large e-mail hosting companies like MSN, AOL or Hotmail. In the article Hotmail: A Spammer's Paradise? the author describes the process:
- Subject: Adobe Suppose we tell you that you could really lose up to 82% of your unwanted body fat and keep it off in just a few months, would you be interested? We certainly hope so! Please visit our web site - Click here!
Spam is incredibly annoying, especially in large quantities. If you have a public e-mail address you can receive hundreds of spam messages for every legitimate message that arrives. Even with good filters, some of the spam makes it through. And filters can sometimes delete messages that you really do want to receive. Spam is free speech run amok.
Where does all of this spam e-mail (also known as "unsolicited commercial e-mail") come from? Why is there so much of it? Is there any way to stop it? In this article, we will answer these questions and many others as we take a dive into the sea of spam. Spam is a huge problem for anyone who gets e-mail. According to Business Week Magazine:
- In a single day in May [2003], No. 1 Internet service provider AOL Time Warner (AOL ) blocked 2 billion spam messages -- 88 per subscriber -- from hitting its customers' e-mail accounts. Microsoft (MSFT), which operates No. 2 Internet service provider MSN plus e-mail service Hotmail, says it blocks an average of 2.4 billion spams per day. According to research firm Radicati Group in Palo Alto, Calif., spam is expected to account for 45% of the 10.9 trillion messages sent around the world in 2003.

You could easily become a spammer yourself. Let's say that you have a recipe from your grandmother for the best blueberry muffins ever created. A friend suggests that you sell the recipe for $5.
You decide that your friend might be on to something, so you send an e-mail to the 100 people in your personal e-mail address book with the subject line, "These Blueberry Muffins Have Been Described as Heaven -- You Can Have the Recipe for $5!" Your e-mail contains a link to your blueberry muffin Web site. As a result of your 100 e-mails, you get two orders and make $10.
"Wow!" you think, "It cost me nothing to send those 100 e-mails, and I made $10. If I sent 1,000 e-mails I could make $100. If I sent a million e-mails I could make $100,000! I wonder where I could get a million e-mail addresses..."
As it turns out, there are hundreds of companies that will sell you CDs filled with millions of valid e-mail addresses. With Microsoft Word you could easily format those addresses into lines of 100 addresses each, and then cut and paste those lines into the "To:" field of any normal e-mail program. Every time you push the "Send" button, which would be about once every 5 seconds, you would make $10. You would be making something like $700 per hour.
This is the problem with spam. It is incredibly easy for you to send it. It costs you practically nothing to send it. And even with a response rate as low as one sale out of 10,000 e-mails, it can be quite lucrative for you to send it. Therefore, if you don't mind the fact that you are creating e-mail pollution for millions of people, you might decide to send e-mail messages about your grandmother's muffins all day long.
Where does a company get millions of valid e-mail addresses to put on a CD and sell to you? There are a number of primary sources.
The first is newsgroups and chat rooms, especially on big sites like AOL. People (especially first-time users) often use their screen names, or leave their actual e-mail addresses, in newsgroups. Spammers use pieces of software to extract the screen names and e-mail addresses automatically.
The second source for e-mail addresses is the Web itself.
There are tens of millions of Web sites, and spammers can create search engines that spider the Web specifically looking for the telltale "@" sign that indicates an e-mail address. The programs that do the spidering are often called spambots. The third source is sites created specifically to attract e-mail addresses. For example, a spammer creates a site that says, "Win $1 million!!! Just type your e-mail address here!"
In the past, lots of large sites also sold the e-mail addresses of their members. Or the sites created "opt-in" e-mail lists by asking, "Would you like to receive e-mail newsletters from our partners?" If you answered yes, your address was then sold to a spammer.
Probably the most common source of e-mail addresses, however, is a "dictionary" search of the e-mail servers of large e-mail hosting companies like MSN, AOL or Hotmail. In the article Hotmail: A Spammer's Paradise? the author describes the process:
- A dictionary attack utilizes software that opens a connection to the target mail server and then rapidly submits millions of random e-mail addresses. Many of these addresses have slight variations, such as "jdoe1abc@hotmail.com" and "jdoe2def@hotmail.com." The software then records which addresses are "live," and adds those addresses to the spammer's list. These lists are typically resold to many other spammers.
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