2007 Volvo S80
There's plenty of glitz and glamour in Hollywood with almost daily red carpet premieres, award ceremonies and celebrity appearances and endorsements. Aligning your brand with a Hollywood heavy hitter is an ideal way to promote your product whilst rubbing shoulders with the very elite that you’d like to actually buy your goods.
One of the most respected ‘industry’ (as in film, not car) players in town is BAFTA/LA - the British Academy of Film and Television Arts, Los Angeles - a not-for-profit establishment that boasts many of the biggest names in Film & TV as both its members and recipients of its annual awards.
In addition to the annual BAFTA’s, handed out in London each year just prior to the Oscar ceremony in L.A., BAFTA’s L.A. arm also holds a big fundraiser, the Cunard Britannia Awards, each November, at one of the swanky hotels in town. Honoring stars of film and television, it’s a very plush affair and one at which sponsors clamour to be involved.
For the past few years, Volvo has been just such a sponsor, deeming BAFTA/LA to be a snug fit for its core values and entertainment-related endeavors. What better way to showcase your new ‘Scandinavian Luxury’ – in the form of the all-new S80 – than in front of 1000 of Hollywood’s heaviest hitters? Who’s in the room? Clint Eastwood – check. Sidney Poitier – check. Halle Berry – check. Harvey Weinstein – check. Steven Spielberg – check. Sharon Stone – check. The heads of all the talent agencies – check. The heads of many of the studios – check. Trend setters, style makers, green-lighters and legends of the film industry, all focused on the live auction of Volvo’s soon-to-be released (but not yet available to the public, nay) top of the line sedan.
There's plenty of glitz and glamour in Hollywood with almost daily red carpet premieres, award ceremonies and celebrity appearances and endorsements. Aligning your brand with a Hollywood heavy hitter is an ideal way to promote your product whilst rubbing shoulders with the very elite that you’d like to actually buy your goods.
One of the most respected ‘industry’ (as in film, not car) players in town is BAFTA/LA - the British Academy of Film and Television Arts, Los Angeles - a not-for-profit establishment that boasts many of the biggest names in Film & TV as both its members and recipients of its annual awards.
In addition to the annual BAFTA’s, handed out in London each year just prior to the Oscar ceremony in L.A., BAFTA’s L.A. arm also holds a big fundraiser, the Cunard Britannia Awards, each November, at one of the swanky hotels in town. Honoring stars of film and television, it’s a very plush affair and one at which sponsors clamour to be involved.
For the past few years, Volvo has been just such a sponsor, deeming BAFTA/LA to be a snug fit for its core values and entertainment-related endeavors. What better way to showcase your new ‘Scandinavian Luxury’ – in the form of the all-new S80 – than in front of 1000 of Hollywood’s heaviest hitters? Who’s in the room? Clint Eastwood – check. Sidney Poitier – check. Halle Berry – check. Harvey Weinstein – check. Steven Spielberg – check. Sharon Stone – check. The heads of all the talent agencies – check. The heads of many of the studios – check. Trend setters, style makers, green-lighters and legends of the film industry, all focused on the live auction of Volvo’s soon-to-be released (but not yet available to the public, nay) top of the line sedan.
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