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But these days, she spends less time on the site and posts caustic comments about Facebook’s new design, which turns a majority of every user’s home page into a long “stream” of recent, often trivial, Twitter-like updates from friends.
“The changes just feel very juvenile,” Ms. Rabban says. “It’s just not addressing the needs of my generation and my peers. In my circle, everyone is pretty devastated about it.”
Ms. Rabban is not alone. More than two and a half million dissenters have joined a group on Facebook’s own site called “Millions Against Facebook’s New Layout and Terms of Service.” Others are lambasting the changes in their own status updates, which are now, ironically, distributed much more visibly to all of their Facebook friends.
The changes, Facebook executives say, are intended to make the act of sharing — not just information about themselves but what people are doing now — easier, faster and more urgent. Chris Cox, 26, Facebook’s director of products and a confidant of Mr. Zuckerberg, envisions users announcing where they are going to lunch as they leave their computers so friends can see the updates and join them.
“That is the kind of thing that is not meaningful when it is announced 40 minutes later,” he says.
The simmering conflict over the design change speaks to the challenges of pleasing 200 million users, many of whom feel pride of ownership because they helped to build the site with free labor and very personal contributions.
“They have a strange problem,” says S. Shyam Sundar, co-director of the Media Effects Research Laboratory at Pennsylvania State University, of Facebook’s quandary. “This is a technology that has inherently generated community, and it has gotten to the point where members of that community feel not only vested but empowered to challenge the company.”
Those tensions boiled up previously, when Facebook announced the intrusive Beacon advertising system in 2007, and again when Facebook introduced new service terms earlier this year, which appeared to give the company broad commercial control over the content people uploaded to the site.
Facebook responded to protests over the second move by promising users a vote in how the site would be governed.
But while Facebook is willing to give users a voice, it doesn’t necessarily want to listen.
Users are widely opposed to terms that grant Facebook the right to license, copy and disseminate members’ content worldwide. But Facebook says it has to ignore those objections to protect itself against lawsuits from users who might blame the company if they later regret having shared some piece of information with their friends. (Other Web sites have similar stipulations.)
While Facebook addressed the feedback on its unpopular design changes last week — partly by saying it would give users more control over the stream of updates that appear on their pages — it also said members’ pages would soon become even busier and more dynamic, updating automatically instead of requiring users to refresh their browsers to see new posts.
That’s a change that may irk users like Ms. Rabban, who don’t like how busy their pages have become. Facebook executives counter that it will help users share more information, and that they will eventually come to appreciate it, just as they have with previous changes that were initially jarring.
“It’s not a democracy,” Mr. Cox says of his company’s relationship with users. “We are here to build an Internet medium for communicating and we think we have enough perspective to do that and be caretakers of that vision.”
PEOPLE, of course, sometimes like to keep secrets and maintain separate social realms — or at least a modicum of their privacy. But Facebook at almost 200 million members is a force that reinvents and tears at such boundaries. Teachers are yoked together with students, parents with their children, employers with their employees.
Uniting disparate groups on a single Internet service runs counter to 50 years of research by sociologists into what is known as “homophily” — the tendency of individuals to associate only with like-minded people of similar age and ethnicity.
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Facebook’s huge growth is creating inevitable collisions as the whole notion of “friend” takes on a highly elastic meaning. When the Philadelphia Eagles allowed the star safety Brian Dawkins to leave for the Denver Broncos earlier this month, Dan Leone, a gate chief at Lincoln Financial Field, the Eagles’ stadium, expressed his disappointment by referring to the situation with an obscenity on his Facebook status update.
Mr. Leone’s boss, who was his Facebook friend, forwarded the update to an Eagles guest services manager, who fired him. The team has since refused to reconsider the matter, despite Mr. Leone’s deep remorse and his star turn on countless radio talk shows across the country to discuss the situation.
“If you know your boss is online, or anyone close to your boss is online, don’t be making comments that can be detrimental to your employment,” Mr. Leone advises.
Facebook is trying to teach members to use privacy settings to manage their network so they can speak discreetly only to certain friends, like co-workers or family members, as opposed to other “friends” like bosses or professional colleagues. But most Facebook users haven’t taken advantage of the privacy settings; the company estimates that only 20 percent of its members use them.
Other problems are trickier, especially among true friends and family members. How, for example, can Facebook remain a place for teenagers to share what they did on Saturday night when it is also the place where their parents are swapping investment tips with old friends?
In the six weeks since Rich Hall, a 52-year-old theater manager in Mount Carroll, Ill., joined Facebook, he has reconnected with more than 400 friends and acquaintances, including former high school friends, his auto mechanic and former buddies from his days as a stock car driver.
In the course of his new half-hour-a-day Facebook habit, Mr. Hall also “friended” the 60 high school students he is directing in a school play, so he could coordinate rehearsal times. That led some of them to deny his request because, as he says they told him, their parents “found it creepy.” Along the way, Mr. Hall also found photographs of his 19-year-old son on the site, drinking beer at a Friday night bonfire.
“He denied it and said he wasn’t there,” Mr. Hall says. “I said, ‘Let’s go to this page together and look at these photos.’ Of course he did it. There are no secrets anymore.”
Dwindling secrets, and prying eyes, are at the heart of the Facebook conundrum. While offering an efficient and far-reaching way for people to bond, the site has also eroded sometimes natural barriers.
“People usually spend a lot of time trying to be separate — parents and children are a good example,” says Danah Boyd, a social scientist who has studied social networks and now works in the research department of Microsoft, which has invested in Facebook. “You are already seeing young people sitting there thinking, ‘Why am I hanging out with my mother who is reminiscing with her high school mates?’ You are seeing some reticence with young people that wasn’t there two years ago.”
For their part, Facebook executives say they are less interested in being cool than in being a useful place where anyone can go to share elements of their lives.
“The people who started the company weren’t cool. I’m not cool,” Mr. Cox says. “If you look at the people who work here, it’s much more nerdy and curious than cool.
“Cool only lasts for so long, but being useful is something that applies to everyone.”
MR. ZUCKERBERG hopes that being ubiquitous and useful translates to the bottom line.
Though Facebook is privately held and doesn’t publicly disclose its earnings, various press and analysts’ estimates of its 2008 revenues span from $250 million to $400 million. That range may not be enough to cover the company’s escalating expenses, and it hardly justifies some of the atmospheric valuations that have been placed on the start-up, including the $15 billion that Microsoft assigned to the company when it invested in it in 2007.
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http://edition.cnn.com/2009/WORLD/meast/05/23/iran.elections.facebook/index.html?eref=rss_topstoriesThe Iranian government has blocked access to the social networking site Facebook amid political jockeying for the June 12 presidential elections, according to the semi-official Iranian Labour News Agency.
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A man killed his girlfriend after becoming resentful of the time she spent on Facebook, a court has heard.
Woman 'murdered over Facebook time' .Brian Lewis is accused of strangling his partner Hayley Jones to death at the home they shared with their four children.
The defendant fled the scene during the early hours of March 12 of this year and drove to a police station, leaving his kids to find their mother's body in the living room, Cardiff Crown Court heard.
Lewis, 31, of Pritchard Terrace, Phillipstown, New Tredegar, south Wales, denies murder.
The jury heard cracks began to appear in the couple's relationship due to financial problems after he lost his job. As a result, the 26-year-old mother found work as a care assistant having previously stayed at home to look after their children.
Prosecutor Mark Evans QC said: "Hayley had at the same time started to expand her social horizons.
"She had began spending a lot of time on the internet chat site Facebook. Brian Lewis was to state in interview and to other people that she had been quite secretive about this.
"For example, preventing him from accessing the site and switching the computer off to prevent him from seeing any of the content. It is quite clear from the evidence, you will hear, this rankled with him."
Mr Evans said the relationship between the accused and Ms Jones deteriorated to such an extent that she changed her Facebook status to "single" on March 2 of this year, just over a week before her death. The prosecutor added: "It is quite clear that Brian Lewis became quite anxious and suspicious of her internet activity."
The trial continues.
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