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  • donsaeid
    Senior Member
    • Nov 2005
    • 28300

    #16

    اسكار باليوود آغاز شد


    جشنواره فيلم* هندوستان مشهور به اسكار باليوود با نمايش فيلم «قطار» روز گذشته افتتاح شد.



    به نقل از خبرگزاري فرانسه، مراسم بين*المللي اسكار فيلم*هاي هندي كه از روز گذشته آغاز شده و تا 10 ژوئن (20 خرداد) نيز ادامه خواهد داشت، هر ساله در شمال انگلستان برگزار مي*شود و بيش از 500 ميليون از مردم سراسر جهان از طريق تلويزيون*هاي خود اين برنامه را تماشا مي*كنند.

    فيلم «قطار»، كه در اقتتاحييه اين جشنواره به نمايش درآمد تريلري است كه در بانكوك فيلمبرداري شده است
    .
    نه غزه نه لبنان جانم فدای ایران


    «در زندگی زخم*هايی هست که مثل خوره روح را آهسته در انزوا می*خورد و می*تراشد.»
    صادق هدايت؛ بوف کور

    Comment

    • donsaeid
      Senior Member
      • Nov 2005
      • 28300

      #17
      video from provious shows:

      2005: YouTube - Tanusree Dutta - IIFA Awards 2005

      2006 (dubai):
      YouTube - Rani Mukherjee At IIFA Awards 2006 In Dubai

      YouTube - IIFA Awards 2006 -preity zinta

      2007 (this year in Yorkshire - bradford):
      YouTube - Amitabh Bachan In Bradford For IIFA Awards 2007
      نه غزه نه لبنان جانم فدای ایران


      «در زندگی زخم*هايی هست که مثل خوره روح را آهسته در انزوا می*خورد و می*تراشد.»
      صادق هدايت؛ بوف کور

      Comment

      • donsaeid
        Senior Member
        • Nov 2005
        • 28300

        #18
        my dear aishwarya is just 2 hour away from me looool
        نه غزه نه لبنان جانم فدای ایران


        «در زندگی زخم*هايی هست که مثل خوره روح را آهسته در انزوا می*خورد و می*تراشد.»
        صادق هدايت؛ بوف کور

        Comment

        • indian_blues
          Member
          • Aug 2006
          • 1893

          #19
          Bollywood's irresistible pull

          Hasan Suroor

          The IIFA awards ceremony on Saturday is the start of what is billed as Britain's "Bollywood summer."

          ON JUNE 9, the International Indian Film Academy Awards (IIFA), the roaming circus that fancies itself as the "Bollywood Oscars," rolls into Britain on the back of breathless hype about Hindi cinema's deepening British connection.

          Forget Tony Blair, forget Gordon Brown, and forget that British politics is supposed to be on the cusp of a "historic" change. It is Bollywood that is creating waves in the Thames and beyond ahead of what is billed as Britain's "Bollywood summer" with the IIFA awards to be followed by a season of Indian cinema as part of a three-month long "India Now" festival to be held in London to mark the 60th anniversary of India's independence.

          No, Britain hasn't sudden fallen in love with India cinema which — outside the community of Indian expatriates — continues to be regarded with a mixture of contempt, bemusement, and condescension. There is also some ignorance about India which, one suspects, has much to do with that lingering colonial mind that gives white Britons a sense of entitlement to be ignorant about "lesser" cultures. So, we've had the venerable Times telling its readers that Bollywood makes films in "Hindu-language"!

          Despite such ignorance, Britain seems to be in thrall of Bollywood. Because it brings loads of precious cash to the country. For sheer commercial reasons, Bollywood is hard to ignore. The Times may not be sure in which language Bollywood works but it recognises that its "commercial possibilities are huge" and has no hesitation saying "Hurrah for Bollywood."

          It contributes millions of pounds to the British economy every year through box-office returns, the cost of filming in Britain, and a host of commercial spin-offs. Gone are the days when Hindi films struggled to find distribution in Britain beyond the Asian ghettos.

          Today, Britain has the largest audience for Bollywood cinema outside India and figures for 2005 show that Hindi films released in the U.K. that year outnumbered not only other foreign language films, but also home-grown English-language productions. They also accounted for 11 of the 20 most successful foreign language films released in 2005.

          Together, Bollywood films grossed £12.5 million, some £8 million more than in 2003. According to the U.K. Film Council, Bollywood's share of the gross U.K. box office in 2005 was "higher than the total box office of all European releases combined." The trend continued in 2006 with Bollywood accounting for 16 per cent of all films released in the U.K. compared to just 13 per cent British films. This year, Karan Johar's Kabhi Alvida Na Kehna has already grossed more than £2 million — becoming the U.K.'s most popular Bollywood release ever.

          There has been a dramatic spurt in the popularity of Hindi cinema, driven partly by the general momentum towards globalisation and partly by the growth of the subcontinental diaspora in Britain. "What we are witnessing is a virtual Bollywoodisation of Britain's cinemascape," one Bollywood watcher said. Every week sees the launch of a crop of new films — many shot in Britain and, often, with a British-based story line in order to appeal to home-grown British Asians.

          India's new status as an emerging global "power" has helped Bollywood overcome its image problem and the very Indians who once found it slightly embarrassing queuing for an Akshay Kumar starrer now flaunt their fondness for Hindi cinema as a sign of their cultural identity in a multicultural Britain.

          New trend

          To be a Bollywood fan is now "cool." And the rush to cash in on this new trend has led to a flood of "cross-over" movies and hastily-written books on Bollywood. At Madam Tussauds they are busy piling up waxwork dummies of Bollywood icons, and the trick is paying off with ticket-paying Indian tourists flocking to see the lifeless look-alikes of Amitabh Bachchan, Shahrukh Khan, and Aishwarya Rai. In another sign of the growing importance of Bollywood, PR agencies, engaged solely in promoting Bollywood-related events, are mushrooming all over Britain and there are websites dedicated to Bollywood news and gossip. For a flavour, take a look at timesonline.co.uk/bollywood.

          For those paid to sell Britain to well-heeled Indians in search of a foreign holiday, Bollywood has come as a godsend. With more and more Hindi films being shot in Britain (in the past five years, their number has quadrupled), VisitBritain, Britain's tourism body, has released a map of some 30 British "hot spots" used as a backdrop for Hindi films.

          The gimmick, dubbed "Bollywood Britain," is intended to lure Bollywood-crazy Indian tourists into visiting Britain to see for themselves the places where their favourite blockbusters such as Kabhi Khushi Kabhi Gham, Yaadein, Salaam-e-Ishq, and Kyun! Ho Gaya Na were shot. And, here's why the boys at VisitBritain believe they have hit upon a clever idea. "Some 23 million Indians go to see a film every day and... more and more of them are being inspired to visit Britain. Britain's popularity as a Bollywood backdrop can only help raise our profile among this growing audience and we are confident that this campaign will help them to see it as Bollywood Britain," Tom Wright, chief executive of VisitBritain, told a newspaper.

          Ah, the pull of Bollywood!

          “I want to feel passion, I want to feel pain. I want to weep at the sound of your name. Come make me laugh, come make me cry... just make me feel alive.”

          If you wish to be loved, show more of your faults than your virtues. - Edward Bulwer-Lytton


          Comment

          • donsaeid
            Senior Member
            • Nov 2005
            • 28300

            #20
            Bollywood glamour hits Yorkshire for IIFA awards


            London - The biggest names in Bollywood were assembled in towns across northern Britain Friday for a celebration of Indian film that will culminate in the International Indian Film Academy (IIFA) awards on Saturday.

            Shilpa Shetty, Amitabh Bachchan, Emraan Hashmi, Geeta Basra and Sayali Bhagat were among the stars and starlets lending some Bollywood glamour to cities such as Leeds, Sheffield and Bradford.

            Skies were grey but Shetty, affectionately adopted as an honorary Briton since her Big Brother race row earlier this year, said she was keeping her sunglasses on all the same.

            'It's beautiful, isn't it,' she said about the formerly industrial region of northern Britain.

            Hashmi, when asked whether he would buy a house in the county of Yorkshire, replied: 'I might.'

            The four-day festival is expected to attract up to 30,000 visitors, and Saturday's award ceremony - the Indian equivalent of the Oscars - is to be broadcast to a global audience of nearly 500 million in 110 countries.

            A total of 22 Bollywood productions, and three premieres, will be shown.

            Bollywood entertainment in Britain has long made the progression from domestic consumption to the big screens of multiplex cinemas, reflecting the growth in the British Asian population, as well as the appeal of the movies.

            Tickets for Bollywood blockbusters are now estimated to out-sell tickets for British-made films which, by comparison, are often seen as lacking the successful combination of song and dance, action, romance and comedy, the Financial Times said Friday.

            Fans mainly include members of Britain's large Muslim community, which is concentrated in cities such as London, Birmingham, Bradford and Leicester.

            Jyoti Deshpande of Eros International, which distributes Bollywood films across the world, said Britain is an important market that will typically take 40 to 100 prints of a strong film, which can be expected to gross up to 3 million pounds (5.9 million dollars) during its run.

            'The market has broadened in recent years,' she said. 'That reflects higher production values and greater willingness of mainstream cinemas to show the films.'

            Reena Combo of the British Asian leisure magazine Ikonz says that local audiences have an appetite for movies that reflect social realities.

            For example, Phiri Milenge, a film starring Shilpa Shetty that tackled the tricky topic of HIV was popular in the UK, despite scandalizing some cinema goers in India.

            However, the movies themselves struggle to attract significant white British audiences, despite English subtitles, experts said.

            But that could change. The historical films Lagaan and Dev Das had some crossover success, while the British-made film Bride and Prejudice featured the Bollywood actress Aishwarya Rai.

            Deshpande said that Bollywood films have become more international in style, which means they travel better.

            There had been a decline in cinematic conventions puzzling to non- Asian viewers, such as a taboo on kissing, lengthy weeping over fractured family relationships and song and dance routines in flower- strewn gardens, said Deshpande.

            Acceptance, she pointed out, depended - partly - on familiarity.
            نه غزه نه لبنان جانم فدای ایران


            «در زندگی زخم*هايی هست که مثل خوره روح را آهسته در انزوا می*خورد و می*تراشد.»
            صادق هدايت؛ بوف کور

            Comment

            • donsaeid
              Senior Member
              • Nov 2005
              • 28300

              #21
              IIFA awards to kick-off today


              London, June 7: The International Indian Film Academy IIFA (IIFA) awards will make a grand opening at Yorkshire today.

              A host of stars started arriving at the British county to attend the eighth IIFA awards.

              There will be 50 IIFA-related events in Leeds, Sheffield, Bradford, York and Hull during the four-day extravaganza.

              Around 500 Bollywood celebrities are expected to participate, according to Sabbas Joseph, director of Wizcraft, which is managing the show.

              Judith Donovan, chairman of the Yorkshire Tourist Board, said she expected 28,000 extra tourists. IIFA is likely to be watched on television by some 500 million people worldwide.

              "The sheer scale, height, glam, glitz is just going to be mind-blowing," Donovan said.
              The main event will be the awards ceremony, the Bollywood equivalent to the Oscars, at Sheffield's Hallam FM Arena on Saturday.

              Bollywood icon Amitabh Bachchan along with son Abhishek and wife Aishwarya Rai will grace the occasion.

              Other top Bollywood stars expected to walk the red carpet include Ajay Devgan and Kajol, Salman Khan, John Abraham and Bipasha Basu, Shilpa Shetty, Hrithik Roshan, Rani Mukherjee, Saif Ali Khan, Konkana Sen Sharma, Rakyesh Mehra, Yash Chopra, Karan Johar, Priyanka Chopra, Javed Akhtar, Shabana Azmi, Rituparno Ghosh and Govinda.

              A "Global Business Forum" will also be held tomorrow where delegates from Yorkshire Forward and the Federation of Indian Chambers of Commerce (FICCI) will meet at the Royal Armouries at Leeds where they are expected to sign a Memorandum of Understanding.

              The MoU will stipulate how Yorkshire could meet India's 160 billion pounds infrastructure requirements by 2012, especially in the field of clean energy, and the right areas for inward Indian investment in the Yorkshire and Humber region.

              "There are huge commercial opportunities for our financial services, our environmental companies and others. The principal reason is an economic one about building long-term relationships between Yorkshire Forward and FICCI," said Riordan, CEO of Yorkshire Forward.
              نه غزه نه لبنان جانم فدای ایران


              «در زندگی زخم*هايی هست که مثل خوره روح را آهسته در انزوا می*خورد و می*تراشد.»
              صادق هدايت؛ بوف کور

              Comment

              • Rasputin
                Senior Member
                • Jan 2005
                • 63906

                #22
                Bollywood star Sanjay Dutt jailed for six years

                Two days after celebrating his 48th birthday, famous Bollywood actor Sanjay Dutt was sentenced Tuesday to six years in jail for illegally possessing firearms, linking him to the 1993 Mumbai serial blast that killed 257 people in India's financial capital.

                In a nerve-wrecking wait, Judge Promod Kode pronounced that Sanjay would face a six-year prison term for his crime, which the judge described as a severe criminal act.


                He was convicted under the Arms Act for receiving weapons used in the blast from underworld kingpins and storing them in his residence in Pali Hill.

                After the court's announcement, Sanjay made a plea to the judge to allow him to telephone his only daughter Trishyla Dutt, currently studying in New York, and his two sisters in Mumbai.

                After a 14-year trial, the TADA Court, a special court under the Terrorist and Disruptive Activities (Prevention) Act (TADA), handed down the sentence on Sanjay this afternoon, amid an unprecedented security blanket around the court.

                Last November, Sanjay was convicted on charges of possessing illegal arms but was acquitted from harsher terrorism charges relating to the Mumbai bombings.

                Over the last few months the special court had awarded capital punishment to 12 accused including those who planted the bombs, while 20 others received life imprisonment.

                Sanjay had already spent 16 months in prison during the trail, after the young actor was arrested in April 1993 following the blast, but was released on bail in August, 1994.

                About 100 suspects were put on trial, including women linked to the ruthless Mumbai underworld like the notorious Abu Salem and Dawood Ibrahim, and the trial was considered one of the longest in Indian legal history.

                During his trial, Sanjay said that he had purchased the weapon to protect his family that had sheltered Muslims during a bloody 1992 Mumbai riot.

                On March 12, 1993, a series of 13 explosions ripped through Mumbai's landmarks over a twohour period, killing 257 people and seriously injuring 713.

                Properties worth about RM27 million (300 million rupees) were damaged in the blasts that had left an ugly mark in India's financial hub.

                In the same court, three of Sanjay's friends allegedly involved in the attack were also charged.

                Yusuf Nullwalla was given five years, Kesri Adanjia received two years while another accused Russi Mulla was let off the hook, but placed on probation.

                Sanjay's lawyers are now planning to appeal to India's highest court the Supreme Court.

                Sanjay is the only son of popular actor the late Sunil Dutt, who was a former cabinet minister and a Congress loyalist.


                Nothing has been the same for the actor since he was convicted under the Arms Act for the illegal possession of a AK-56 rifle and a 9 mm pistol on November 28 last year.

                "Sanjay not a terrorist"

                The special court conducting the trial of the serial blasts case, however, absolved him of more serious charges under the Terrorist and Disruptive Activities (Prevention) Act (TADA). "This accused is not a terrorist," the court had then said.

                Sanjay faces 5-10 years in jail

                On July 31, special TADA Judge Promod Kode is expected to decide whether to sentence Dutt or to grant him liberty under the Probation of Offenders Act.

                In case, the court does not grant him liberty, Sanjay faces a prison term of between five and 10 years.

                Tumultuous life, career

                Dutt, whose career spans 26 years, has endured many ups and downs in quick succession was born to successful and respected actor parents, Sunil and Nargis Dutt. Although, his first movie "Rocky" was a hit, he got addicted to drugs and had to undergo rehabilitation in the US.

                He left this phase behind to emerge as a mega-star with the success of Subhash Ghai's "Khalnayak" in the early 1990s. But Dutt then found himself in jail in connection with the 1993 blasts case.

                The Supreme Court freed him on bail 16 months later. He went on to bag his first Filmfare Award for a gangster's role in Mahesh Manjrekar's hard hitting underworld saga "Vaastav".

                "Munnabhai MBBS", in which he pulled off a comedy role with elan, became a cult movie and was followed by its equally successful sequel "Lage Raho Munnabhai".

                In between, he lost his father Sunil Dutt, who was then the Union sports minister. He lost his wife Richa Sharma to cancer several years ago.

                iran

                Comment

                • Rasputin
                  Senior Member
                  • Jan 2005
                  • 63906

                  #23
                  هنرپیشه هندی به شش سال حبس محکوم شد


                  سانجی دات از اتهام ارتباط با انفجارهای سال 1993 بمبئی تبرئه شد
                  روز سه شنبه، 31 ژوئیه، قاضی دادگاه جنایی شهر بمبئی در هند یک هنرپیشه سرشناس سینمای این کشور را به شش سال حبس محکوم کرد.
                  سانجی دات، هنرپیشه فیلم های هندی، به اتهام دریافت اسلحه غیر مجاز از گروه های تبهکاری محاکمه شده بود که در رشته بمب گذاری های سال 1993 در شهر بمبئی، مهمترین مرکز تجاری و سینمایی هند، دست داشتند.

                  دادگاه آقای دات را از اتهام توطئه برای بمب گذاری در بمبئی تبرئه کرد اما اتهام سبکتر در اختیار داشتن یک قبضه تفنگ خودکار و یک قبضه تپانچه غیر مجاز را وارد دانست.

                  محاکمه سانجی دات، 48 ساله، توجه طرفداران فیلم های هندی موسوم به "سینمای بالی وود" را در سرتاسر جهان به خود جلب کرده بود.

                  وکلای مدافع این هنرپیشه هندی گفته اند که از حکم دادگاه فرجام خواهند خواست.

                  آقای دات در سال 1993 بازداشت شد و پس از گذراندن هجده ماه زندان، در سال 1995 با سپردن وثیقه آزاد شد.

                  به گزارش خبرنگاران، پس از قرائت حکم دادگاه، سانجی دات فریاد زد: من اشتباه کردم و افزود که به مردم هند و کشورش عشق می ورزد و مستحق رافت دادگاه است.

                  قاضی با رد این تقاضا گفت که شواهد موجود علیه متهم چنان محکم است که دادگاه نمی تواند مجازات او را تخفیف دهد.

                  این هنرپیشه هندی همچنین به پرداخت بیست و پنجهزار روپیه (معادل ششصد دلار) جریمه نقدی محکوم شد.

                  سانجی دات فرزند سونیل دات و نرگس، دو هنرپیشه برجسته سینمای هند است.

                  وقایع سال 1993

                  سانجای دات در سال 1993 بازداشت و متهم شد که همزمان با با انفجارهای بمبئی یک قبضه تفنگ خودکار را از گروه های تبهکار دریافت کرده است.

                  به گفته پلیس هند انفجارهای بمبئی به تلافی تخریب مسجد بابری سازمان داده شده بود

                  انفجارهای سال 1993 در بمبئی بیش از دویست و پنجاه کشته و بیش از هفتصد زخمی برجای گذاشت و تا کنون یکصد نفر در ارتباط با این بمب گذاری ها تحت تعقیب قرار گرفته اند.

                  در روز 12 مارس سال 1993، سیزده بمب، که در اتومبیل و موتور سیکلت یا داخل ساختمان های مختلف کار گذاشته شده بود، در نقاط مختلف بمبئی منفجر شد.

                  از جمله نقاطی که هدف بمب گذاری قرار گرفت ساختمان بورس بمبئی بود که در جریان آن پنجاه نفر کشته شدند.

                  پلیس هند بعدا به این نتیجه رسید که عوامل وابسته به داوود ابراهیم، رییس یک تشکیلات تبهکاری به نام "کمپانی دی" این بمب گذاری ها را سازمان داده بودند.

                  مقامات هندی تشکیلات تحت رهبری ابراهیم داوود را به دست داشتن در تجارت مواد مخدر و ارتباط با گروه های تروریستی متهم کرده اند.

                  ظاهرا ابراهیم داوود این بمب گذاری ها را، که عمدتا محل های مورد استفاده هندوها را هدف قرار داد، به تلافی تخریب مسجد بابری به دست هندوهای تندرو در سال 1992 به اجرا گذاشت.

                  تخریب مسجد بابری به یک رشته شورش و درگیری بین هندوها و مسلمانان منجر شد که بر اساس گزارش های دولتی، در جریان آن بیش از دو هزار نفر، که اکثر آنان مسلمان بودند، جان خود را از دست دادند.

                  سانجی دات، که از پدر هندو و مادر مسلمان متولد شده است، در مراحل اول بازجویی اقرار کرد که سلاح های غیر مجاز را به منظور حفاظت از جان خود و خانواده اش تهیه کرده بود.



                  iran

                  Comment

                  • indian_blues
                    Member
                    • Aug 2006
                    • 1893

                    #24
                    well atleast it came to end.

                    sia do u translate the english article into farsi?
                    “I want to feel passion, I want to feel pain. I want to weep at the sound of your name. Come make me laugh, come make me cry... just make me feel alive.”

                    If you wish to be loved, show more of your faults than your virtues. - Edward Bulwer-Lytton


                    Comment

                    • Rasputin
                      Senior Member
                      • Jan 2005
                      • 63906

                      #25
                      Originally posted by indian_blues View Post

                      sia do u translate the english article into farsi?
                      Just sometimes,when i don't have any article about that subject in farsi .

                      iran

                      Comment

                      • indian_blues
                        Member
                        • Aug 2006
                        • 1893

                        #26
                        Great work sir, hats off to you.
                        “I want to feel passion, I want to feel pain. I want to weep at the sound of your name. Come make me laugh, come make me cry... just make me feel alive.”

                        If you wish to be loved, show more of your faults than your virtues. - Edward Bulwer-Lytton


                        Comment

                        • Rasputin
                          Senior Member
                          • Jan 2005
                          • 63906

                          #27
                          Bollywood actor Khan is released

                          Bollywood star Salman Khan, jailed on a poaching charge, has been released from a prison in India's Rajasthan state.

                          Khan spent less than a week in jail, following a five-year sentence imposed by a magistrate in 2006 for hunting a protected gazelle in 1998.

                          Khan appealed against the order but was arrested last week when the appeal was rejected, and jailed in Jodhpur.

                          He has now appealed to the High Court, which has given him bail while it considers the case.


                          The actor was also convicted in February last year for killing two protected black buck antelopes during a separate hunting trip in 1998.

                          The actor is due to fly back to Mumbai [Bombay] soon.

                          Hit actor

                          The poaching cases are not Salman Khan's only brush with the law.

                          He is also facing trial in Mumbai in connection with a 2002 hit-and-run case.

                          Khan is accused of driving into a group of homeless people sleeping on a pavement, and faces 10 charges, including causing death by negligent driving. He has pleaded not guilty on all counts.

                          Salman Khan is one of Bollywood's top actors who has starred in many hit films.

                          He has a huge fan following across India and also among the Indian diaspora the world over.

                          iran

                          Comment

                          • Rasputin
                            Senior Member
                            • Jan 2005
                            • 63906

                            #28
                            Beyond the pale?

                            One of Bollywood's biggest film stars is being criticised by Asian campaigners for promoting a skin-lightening cream - a product that is now on the shelves of British shops.

                            The 40-second advertisement from India starts like so many others promoting razors or hair dye - but it's an ad with a very big difference.


                            There's a man who has no luck with the girls. He has markedly darker skin than his friends and the girl he is after. In a real song-and-dance Bollywood extravaganza, one of the biggest heart throbs of Indian cinema, Shahrukh Khan, hands over a cream to the hapless chap, along with some mild admonishment.

                            Within a few weeks, the young man has turned much lighter-skinned and confident. As he strides down the road like a modern-day answer to John Travolta in Saturday Night Fever, the girls start flocking to him and chanting: "Hi handsome, hi handsome." Khan comes back into view with the product, Fair and Handsome.

                            The skin-lightening cream for men, along with its more feminine counterparts, has found its way into Asian supermarkets and stores in the UK.

                            While Khan's advert has not been shown yet in the UK, it too has made its way to British consumers via YouTube. And the product's success or failure in the British market place may say something about the nature of beauty and the politics of race.

                            ***an Kaur - a Sikh human rights activist in west London, one of the epicentres of Asian cultural life in the UK - says the arrival of Fair and Handsome, with a Bollywood name in tow, is a step back in time.

                            'Age-old prejudices'

                            "The ad simply reinforces the idea that you've got to be fair to be anything in life," says ***an. "It says that if you're fair and good looking, you'll be a wonderful daughter-in-law or husband, your skin colour determines how successful you'll be in life. The ad reinforces age-old prejudices."

                            The skin-lightening industry is worth at least £100m in India and the Fair-and-Handsome-for-Men range is the latest product from one of the market's big players.

                            Manufacturers say they are responding to a demand, but in recent years protests in India have seen at least one advert taken off air. Other lightening products targeted at black women have been on sale for years, some of them containing chemicals banned for years from British goods.

                            Actress Rani Moorthy knows first hand about the prejudice suffered by Asians with darker skin. She is currently touring the UK with her play that focuses on skin colour, Shades of Brown.

                            "When I was a child my grandmother took me to one side and said make sure you're good at something, no man will ever marry you for your looks," she says.

                            "I knew this was because I was dark skinned. It was treated as a disease and every Friday I had to have oil baths in an attempt to lighten my skin".

                            'A huge star'

                            She feels a major Bollywood star backing a skin-lightening cream will intensify the prejudice that already exists within the South Asian community, in which the darker skinned can find themselves looked down upon - just as it still happens in parts of India today.

                            "Deep within this 5,000-year-old culture is the thought that high ideals, nobility and high caste are associated with fair skin," she says. "Dark skin is regarded as low status and low caste."

                            But what chance do voices like Rani's stand against the screen presence of Shahrukh Khan? Perhaps the best measure of Khan's influence on British Asians is to look at the success of his films.

                            Dil Se, released in 1998, was the first Bollywood movie to make it into the British box office Top 10.

                            The film's key clips, including an exhilarating dance upon a moving train, have totted up more than one million hits on YouTube. Khan, a big enough brand to be known just as SRK, is the equivalent of Tom Cruise - and then some.

                            His Fair-and-Handsome advert won't be missed by British Asians as they follow every Bollywood move, says Sunny Hundal, the editor of Asians in Media, a website that charts the rise of British Asian culture.

                            'Immoral'

                            "Shahrukh Khan is a huge star in India and his endorsement will no doubt raise the profile of this product," he says. "Impressionable young men will get the idea that if they want to be attractive like him, they should also use it."

                            "The cult of media personality, especially cricket or Bollywood stars, is a much bigger phenomena in India and so brands are much more partial to celebrity endorsements.

                            "But what SRK is essentially doing is confirming and promoting the condescending attitude that many Indians have towards dark-coloured skin. His endorsement is completely immoral."

                            Neither the manufacturers nor a spokesman for Khan would comment on his involvement in the campaign.

                            But Manish Shah, a distributor for Fair and Handsome says skin lightening creams are very important because "everybody wants to look really good".

                            "They're not bad for the skin," he says. "If people have an inferiority complex because of their skin colour, then this product will really help. It does what it says. It makes you fair and handsome. There's a lot of interest in this product and quite simply it makes people look really good."

                            iran

                            Comment

                            • Michellica
                              Member
                              • Nov 2005
                              • 649

                              #29
                              John Abraham is so hot!!!

                              Comment

                              • maryam9
                                Member
                                • Mar 2007
                                • 644

                                #30
                                Latest Bollywood movie?

                                Im organising a reunion to meet some old friends

                                A few of them are indian so i wanna surprise them with a recent bollywood movie but i dont know whats good...

                                indian_blues, this is how you fit into the equation:
                                can you please suggest a few good movies

                                thankyouuuuuu
                                Mary's back, back again

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