BMW bullish about local car market
BMW Malaysia Sdn Bhd believes the healthy local passenger car market and the company's strong performance in 2005 will help it maintain its status as Malaysia's fastest-growing premium automotive brand.
Having recorded a 25.1% growth in BMW car sales last year with 3,015 units sold, the company is bullish on its outlook for the remainder of 2006, according to managing director Wolfgang Schlimme.
At the announcement ceremony of Ingress Auto Sdn Bhd as BMW's latest authorised dealer, Schlimme said the company would welcome competition from other manufacturers as this would mean that BMW would always strive for excellence.
“Malaysia actually has the biggest passenger car market in Asia, and we see strong growth continuing into the year, especially in the premium cars segment,” he added.
He said BMW was currently growing at 3%-5% faster than the general Malaysian passenger car market, increasing sales growth from 18.9% in 2004 to 25.1% last year, as well as raising the number of BMW models from just four in 2001 to eight, including the Z4, 6-Series, and X5.
The company was hopeful that the National Automotive Policy (NAP) would help spur BMW's growth in Malaysia by providing a more level playing field, he said, adding that it would decide on its new strategies once the NAP was announced.
BMW Malaysia Sdn Bhd believes the healthy local passenger car market and the company's strong performance in 2005 will help it maintain its status as Malaysia's fastest-growing premium automotive brand.
Having recorded a 25.1% growth in BMW car sales last year with 3,015 units sold, the company is bullish on its outlook for the remainder of 2006, according to managing director Wolfgang Schlimme.
At the announcement ceremony of Ingress Auto Sdn Bhd as BMW's latest authorised dealer, Schlimme said the company would welcome competition from other manufacturers as this would mean that BMW would always strive for excellence.
“Malaysia actually has the biggest passenger car market in Asia, and we see strong growth continuing into the year, especially in the premium cars segment,” he added.
He said BMW was currently growing at 3%-5% faster than the general Malaysian passenger car market, increasing sales growth from 18.9% in 2004 to 25.1% last year, as well as raising the number of BMW models from just four in 2001 to eight, including the Z4, 6-Series, and X5.
The company was hopeful that the National Automotive Policy (NAP) would help spur BMW's growth in Malaysia by providing a more level playing field, he said, adding that it would decide on its new strategies once the NAP was announced.

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